What is keyword in marketing? How important is it in terms of SEO?

Keyword in digital marketing is the word or words which is/are used to search a query/ information in the Internet/Search engine. For example if you want to know about SEO then you may write “ what is SEO” in Google or in other search engines to get information related to SEO. Here the sentence “What is SEO” is called a keyword and this keyword consists of 3 words like “What” ,“is” ,“SEO”. The question you asked here is also a keyword containing 13 words. This is a big keyword and it is called a long-tail keyword. If you simply search “SEO” in Google then it is also a keyword containing only a single word. This is called short tail keyword or short keyword or simply competitive keyword as the competition to rank this keyword in Search Engine is very high. Long keyword is easy to rank whereas Short keyword is more difficult to rank. Though ranking does not depend only on the length of keyword, there are many factors to decide the difficulty of the keyword.

Importance of a keyword: No doubt keyword is a very important factor in the SEO industry. Needless to say it is the first and main effort to do SEO. A Keyword will determine whether your post/content will rank or not. To find the perfect keyword according to your niche and other factors you need to do keyword research deeply.

Hope it will help to clear your concept about Keyword in digital Marketing/SEO industry.

Thank you.